Mo Farah, Jessica Ennis, Andy Murray – 2012 will be remembered as a great year for British athletes. But it will also be remembered as a phenomenal year for the Paralympics. Channel 4’s Superhumans campaign – with help from Hannah Cockroft, David Weir and Ellie Simmonds et al. – shifted perceptions of disability sports. The word ‘game-changer’ is thrown around all too readily these days, but there’s no doubting the effect the Superhumans had in 2012.
We’re super-hyped to be part of the team that’s created Channel 4’s website for when the Superhumans return for Rio 2016. If you can’t make it over for a few days’ sun on the Copacabana, you can catch all the news and action from the relative comfort of your own desk via Channel 4’s site, designed by yours truly. Go Team GB!