Mutant turtles – who can do Ninjutsu – named after Renaissance artists. Not the most obvious premise for a global multimillion-pound phenomenon. Ever since they first appeared in comic books in 1984, Donnie, Mikey, Raph and Leo have surprised more than just a few bad guys. It was a real privilege to work alongside Nickelodeon and Playmates for the branding and packaging of their new pre-school range: Half-Shell Heroes.
Since their release, they’ve been snapped up faster than pepperoni pizza and most recently appeared in their own TV special ‘Blast to the Past’, which aired exclusively on Nickelodeon.