Nickelodeon

TMNT Mash-Up Global Style Guide

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Popular culture has seen many examples of mash-up words (or ‘portmanteaus’, as the scholars among us prefer to call them). Floordrobes, screenagers, glamping, bootilicious, to name a few. So when Nickelodeon asked us to develop their new TMNT Mash-Up Seasonal Guide, we only had one word: thamazing (thanks & amazing). We created a number of high-energy and humorous graphic directions that gave their licensees a gnarly range of designs to work with for Spring & Summer 2016.

“We asked analogue to create a TMNT Mash-Up guide for the Nickelodeon SS16 Seasonal Guides and the result was an amazing four-part techniques guide. Good versus Evil played out in four very diverse sections: Ripped, Overlay, Silhouette and Graffiti giving our partners and licensees more creative choices for a huge variety of multiple category products.

“analogue did a fantastic job and as a result have become one of our go-to agencies for great creative solutions!”

Gemma Lawson, Snr Design Director Global Creative, Nickelodeon.

Product visuals shown are for concept only