King Koby

Brotherhood of Defiance

Family, loyalty, honesty and integrity: these are the values that define King Koby. From humble beginnings, this band of brothers strives to exist with purpose and prove that mediocrity is a sin. For the past year we’ve worked closely with King Koby to help define their proposition ‘The Brotherhood of Defiance’. From their barbershop and clothing line to hair pomades and a private members bar, they have big plans and we’re excited to be involved in helping them realise their dreams.

“From a basement in West Yorkshire, we began a journey that would redefine who we are, what we do and who we’d want to become. analogue shaped the values that are now at the heart of everything we do.”

Neil Smedley, Founder, King Koby.

Photography by Mike Burton