Global Packaging Guidelines

In a world where emails, texts and social media are overrun with LOLs, BRBs and WTFs – the three letters of MTV are iconic. We were asked to create a three-tier packaging system that global licensing partners could use as a template for their own MTV products – from fashion to high-end headphones and watches to phone covers. ‘Kill Boring’ was the brief we were given – all we can say is RIP.

“We knew this was not an easy one to get right. It had to function as a practical guideline, but also be flexible enough to evolve and stay in-line with our ever-changing on-air identity. We knew we were asking a lot – and fortunately that’s exactly what analogue gave us.”

Nibs Dearsley, Vice President, International CP Creative, Viacom.