Trade Campaign

Working closely with our friends at MTV, we looked to expand on the brand’s ethos of ‘Kill Boring’, and create an engaging campaign which would launch at this year’s Licensing Expo in Las Vegas.

The campaign was created to highlight the three major tiers within the popular MTV brand: Lifestyle, Tech and Fashion. Across each tier we looked at creating iconic, fun and relatable designs which communicated the depth and layers of each tier.

Due to the successful reception of the overall creative direction, we are excited to be able to now extend the campaign into a full global guidelines and strategy kit, continuing to work alongside MTV to champion youth and popular culture.

“analogue perfectly understood our CP vision and strategy, the results are a fresh and exciting MTV trade campaign. This project would not have been as successful without the analogue team – and they certainly knew how to keep me on track!

“I look forward to continuing the successful relationship with analogue and creating further inspiring projects in the future.”

Kirsty Cooper, Creative Director – International Marketing, Promotions and Retail, Viacom.