SpongeBob Global Packaging Guidelines

SpongeBob isn’t the world’s favourite animated sea sponge for nothing. When Nickelodeon asked us to design global packaging guidelines for SpongeBob merchandise, we were thrilled. We’re big fans. Like the enthusiastic character himself, the guidelines had to be playful, iconic and to push creative boundaries.

“analogue were ideal creative collaborators. They gave us a number of creative options, all of which captured the key attributes of one of our best known, most beloved properties. The result is a compelling packaging solution that brings SpongeBob’s world to life on shelf in a bold, unexpected way.”

Chris Groll, VP of Property, Nickelodeon.