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Welcome to our FRESH FORWARD trend report. We are bringing the energy on what's trending.
No guff, no fuss, just the cultural waves that are dominating our world right now. We're here to put our hat in the ring and add our own seriously playful twist to the conversation. This is where insights meet impact.
FUTURE
DUSK
The secret
handshake
of colours.
The colour equivalent of a secret handshake at an exclusive after-party. It's deep, it's moody, and it oozes quiet luxury without even trying. This deep, moody hue is like the perfect after-dark rendezvous: a little mysterious, endlessly intriguing. The kind of richness that whispers, if you know, you know.
In fashion and design, this shade is the ultimate power move - bold but not flashy, dramatic but effortlessly cool. It's the colour of intrigue, knowing exactly what's up.
- Deep, moody, and quietly luxurious.
- Intriguing "after-dark rendezvous" vibe.
- "If you know, you know" richness.
- Bold, not flashy; dramatic, but cool.
HEX #474972
RGB 71, 114, 114
CMYK 82, 73, 29, 14
DILL
GREEN
Don't underestimate this green! It's sturdy, providing a sense of grounding and stability in any design scheme. With a subtly tangy edge, it adds a layer of unexpected freshness. Its inherent nod to sustainability - Dill Green isn't just a colour trend; it's a design philosophy.
Dill Green will be the backbone of countless visual stories, from packaging to digital interfaces. Think of it as the reassuring foundation upon which bold creativity can flourish - a colour that whispers, "Your design is in incredibly safe hands".
- Reliable hue, "We've got this" in colour form.
- Trendsetting. Responsible. Stylish. Innovative.
- Digital warmth. Groundedness for any interface.
It's a
design
philosophy
design
philosophy
HEX #6B9900
RGB 107, 153, 00
CMYK 64, 19, 100, 00
BUTTER
YELLOW
Best served with
a flat white/
croissants.
a flat white/
croissants.
The colour that's spreading everywhere in 2025? Soft, smooth Butter Yellow. It's the ultimate comfort colour, best served warm and paired with a flaky croissant and a perfectly frothed cappuccino. It's safe, sure, and doesn't try too hard, like a classic trench coat or a perfectly worn-in sweater.
It's giving "Everything's going to be fine," it's giving main character energy - but in the chillest way possible. Get ready to see it everywhere in 2025, from runways to mood boards.
- Effortlessly cool-like a vintage trench coat.
- Not just playing nice, it's taking over 2025.
- Feel-good nostalgia.
- FRESH optimism in a colour.
- "Everything's going to be fine" vibes.
HEX #EDD68C
RGB 237, 214, 140
CMYK 7, 15, 58, 0
CHERRY
RED
Bold,
rich, and
unapologetic.
rich, and
unapologetic.
Rich, bold, and completely unbothered, Cherry Red isn't here to blend in. A little bit daring, a little bit classic, and 100% attention-grabbing. A slap and tickle of temptation, dripping in confidence and just the right amount of SPICE. Call it the "forbidden fruit" or just really good branding, but Cherry Red has cemented itself across fashion, beauty, and design. It's the go-to for brands and creatives looking to dial up the energy. Consider it a power move in colour form - because if 2025 is saying anything, it's that bold is back BABY!!
- Daring yet classic, always attention-grabbing.
- Polished meets playful, with a hint of spice.
- "Forbidden fruit".
- High energy in fashion, beauty & design.
- A "power move" colour - bold is back for 2025!
HEX #E30600
RGB 227, 6, 0
CMYK 4, 100, 100, 0
In 2025, bigger is better - and fashion and typography are taking that very literally. Exaggerated silhouettes are dominating, turning everyday shapes into statement pieces that refuse to blend in. From oversized, sculptural fashion that reshapes the human form, to type that bends, warps, and demands attention. This trend is all about volume, oversized everything and presence.
TREND 1
Exaggerated Silhouettes
Forget minimalism - this is maximalism with a refined edge. Expect gravity-defying proportions, inflated curves, and stretched forms that challenge convention. Whether it’s a coat that wears you or a font that practically shouts off the page, exaggerated.
- Go Big or Go Home - Oversized, sculptural, and unapologetically bold - subtlety… nah!
- Warped, Stretched, Inflated - Nuff sed!
- Gravity? Never Heard of Her - These silhouettes bend, float, and break the rules just because they can.
- No Matter What They Tell You - Size matters - Forget subtle. These shapes are LARGE, and in charge.
Okay okay - we know you’ve seen this before. But here’s the thing: you can’t reinvent the wheel and pixels? They’ll always find their way back. Like a perfectly timed boomerang, the Pixel Trend is making a bold return in 2025, fully embedding itself into design, packaging, and digital aesthetics.
TREND 2
PIXELS
Think retro gaming meets next-gen branding, where pixelated graphics bring a nostalgic punch with a futuristic edge. From glitchy textures to lo-fi type, this trend isn’t just a throwback - it’s a remix. The pixels are bigger, bolder, and ready to take over. Again.
- The Remix, Not The Rerun - Pixels are back, and this time, they mean business.
- Old-School Cool - Retro vibes, but with a futuristic flex.
- Low-Res, High Impact - Chunky fonts, pixel art, digital distortion - everywhere.
Sportswear just got a seat in the first-class lounge. Once reserved for gym bags and sideline moments, athletic aesthetics have been rebranded, refined, premium, and polished to perfection. Think heritage luxury meets technical innovation, where sleek minimalism, premium materials, and bold branding collide.
TREND 3
LUXURY SPORTS
This is not just athleisure - it’s a design evolution, blurring the lines between sport, lifestyle and high-end aesthetics across branding, interiors, packaging, and digital design.
- Future-Forward Aesthetic - Sporty but make it smart - a seamless blend of high-energy dynamism and ultra-refined elegance.
- Function Meets Flash - Sleek visuals that whisper status but scream speed.
- Heritage Rebooted - Classic luxury brands sprinting into sporty, future-proof design.
- Bold Branding Arrogance - Because it can. Welcome to Luxury Sports.
It’s not just a look - it’s a VIBE. Somewhere between the late 90s and early 2000s, this trend lives where denim is non-negotiable, ribbed white vests are a religion, and looking slightly unwashed is just part of the aesthetic. Indie sleaze? Check. Pop punk rebellion?
TREND 4
Air of Sleaze
Double check. It’s sweaty, sexy, and effortlessly chaotic, and it’s seeping into fashion, beauty, and branding like a cigarette stain on a band tee.
- Not An Era, A Vibe - A mishmash of influences, living somewhere between a dive bar gig poster and a MySpace mood board.
- So Wrong It’s Right - Think stretched, distorted, and slightly off in the best way.
- No Sex Ed Needed - Sleek is out, sweat-stained grunge is in. Lean into it.
- A Little Bit Messy - Perfectionism is absolutely not welcome here, BYE.
