Hot Wheels
For 2025, we’ve cranked up the energy for Hot Wheels, delivering high-impact key art that fuels everything from digital campaigns to out-of-home advertising and merchandising.
We captured the thrill of racing, the excitement of stunts, and the adrenaline of loops, bringing them to life through high-energy 3D-rendered visuals. Each piece is infused with motion blurs, speed lines, and dynamic lighting effects, creating an overarching sense of velocity and power.
The new key art was rolled out across global digital marketing, including major platforms like Amazon and retail partner campaigns—bringing Hot Wheels to life for millions of fans.
We built a world of hyper-real 3D car renders, full of chrome, grit, and velocity. Every detail—from burning rubber to gravity-defying loops—was crafted to deliver impact across every touchpoint.
Supporting the core visuals, we created a flexible suite of custom blue backgrounds—each inspired by elements of the Hot Wheels identity. From bold speed-line patterns in the updated 2025 packaging to dynamic treatments of the logo and CTA, these assets give the marketing team a versatile toolkit to race ahead into the new year.
To sign off the new look, we designed a modern, slanted logo for the iconic “Challenge Accepted” strapline. Subtle cuts in the typography echo movement and precision, reinforcing the spirit of speed.
THANKS
To our friends over at Hot Wheels who keep sending us such epic projects to be apart of.
