Milliways
Branding

Milliways we’re looking for a simple update to their packaging but we felt that their current pack didn’t align with their ambition to conquer the gum category.

Instead we gave the whole brand a fresh overhaul to make it more iconic, have greater impact on the shelf and clearly communicate their brand story.

Off the back of the refresh, Milliways has secured listings in Pret A Manger, Costa Coffee, Sainsbury’s, WHSmith, Whole Foods Market and recently announced Tesco.

…is one way to describe Milliways – the start-up chewing Gum brand that has had a meteoric rise since its launch in 2021. Its impressive stockist list and disruptive marketing campaigns have launched them into becoming clear market leaders in the Plastic free gum category.

“Analogue elevated our brand by creating an entire Milliways universe filled with depth, detail and colour that appeals to a new wave of consumers looking for truly exciting products. They introduced an explosion of new energy to our industry through Milliways’ design.”