Hot
Wheels
Since first being introduced in 1968, Hot Wheels has become the number one selling toy in the word and the most popular vehicle property. Since inception over six billion Hot Wheels have been produced.
Over the past five years, we’ve had the privilege of collaborating with Hot Wheels to bring their legendary brand to life for fans around the world. From bold branding, dynamic key art, illustrated style guides and captivating animations. Our shared vision and partnership has driven each project, and it’s been an honour to help Hot Wheels inspire new generations of fans and fuel the imaginations of enthusiasts everywhere.
In 2023, we revitalised the core Hot Wheels identity across their diverse segments. This refreshed look was seamlessly integrated across all channels, extending to impactful out-of-home campaigns. Our goal was to bring a fresh, cohesive energy to each segment while staying true to the brand’s iconic spirit.
We crafted a bold new look for Monster Trucks. This powerful design system revolves around dynamic radial rings bursting from a central core, capturing and amplifying each truck’s monstrous personality.
With the illustrations and design established, we extended the look across multiple touchpoints for both digital and print.
THANKS
BIG thanks to Cesar, Pam and the rest of the Hot Wheels team.
