BARBIE
Over the last six years Mattel has entrusted us with their biggest brand, Barbie – the most popular fashion doll ever produced and the number one fashion doll property. Sold in 150 countries worldwide, more than 100 dolls are sold every minute.
Developing multiple toy packaging solutions and finessing the iconic Barbie script are just a couple of examples of some core Barbie work.
The Barbie world is as expansive as it is inclusive. This brand platform allows us huge creative licence in crafting both style and trend guides. The results are fun and fresh, showcasing our custom illustration and playful typography.
We’re proud to have played a part in Barbie’s journey, transforming ideas into tangible experiences that inspire and delight.
THANKS
Huge thanks to the Mattel team for entrusting us for years.
