Damn Good Brands

Success looks different when you’ve earned every inch of it. The world behind the brand lives somewhere between warehouse floors and private jet cabins, hands-on hustle meets high-octane reward. The identity embraces both sides: the rough, unfiltered grind and the glossy spoils that come with success.

Filip doesn’t do half measures, so neither did we. We created a loud, grungy, mix-and-match icon system inspired by his world — cash, strategy, risk-taking, basketball and his pet sausage dog. It’s a graphic language that says success is fun, exhilarating and never just one thing.

Some people make moodboards. Others need a hype engine. We built a living, randomised toroidal grid of images, words, and memories that loops forever. It’s a space for daily mantras, snapshots, wins, and moments that keep the momentum high. A constantly shifting mind map built for someone who thrives on forward motion.

Innovation isn’t polite, it smashes, rewrites, and rebuilds. Taking cues from his collection of paintball guns, we embedded a fully functional digital paintball gun into the site. Visitors can fire away, destroy text, splatter colour, and experience the joy of creative chaos firsthand.

Damn Good Brands brings all his ventures into one dynamic home. We built a fully interactive desktop environment where companies, sponsorships, investments, and side passions sit together in organised anarchy. Drag, drop, sort, trash — it’s a playground of business moves, wired with his own hype playlist and designed to evolve as fast as he does.

We showcased Filip’s NASCAR involvement by giving a Porsche the full sponsorship treatment and rendering it in WebGL. It’s the grit of the racetrack layered over the gloss of a luxury sports car, a perfect parallel to a brand built on both hard work and high reward.