Colour trends
Food, culture, luxury and personality as brand storytelling signals.
THE FULL REPORT
What’s inside
Food, culture, luxury and personality as brand storytelling signals.
IRL (In real life)
The physical world as the most powerful media channel a brand can own.
Going Analogue
Handled, imperfect, human design as a refusal to let the algorithm have the final say.
Ruthlessly Specific
Micro-category creation, curation and conviction over broad appeal.
Return of the Mascot
Character, memory and personality returning as brand assets.
THE FULL REPORT
What’s inside
Colour trends
Food, culture, luxury and personality as brand storytelling signals.
IRL (In real life)
The physical world as the most powerful media channel a brand can own.
Going Analogue
Handled, imperfect, human design as a refusal to let the algorithm have the final say.
Ruthlessly Specific
Micro-category creation, curation and conviction over broad appeal.
Return of the Mascot
Character, memory and personality returning as brand assets.
The full report
Download here
