Haatch
Something a little different from the work we normally share, but it was great to work with a client that wanted to act and behave differently to the other competitors in their field and put their trust in Analogue to help them do it….
We created a new brand identity and website for Haatch the leading pre-seed fund, for the next generation of digital disruptors.
The HAATCH word-mark and icon symbolise connectivity and incubation which is the core essence of the brand. While the fluorescent yellow and dynamic typography adds a contemporary edge creating a fresh new look to the category.
We developed a responsive website for desktop and mobile, engineered to engage both founders and investors—two distinct mindsets unified within a single digital space.
An interactive slider on the landing page provides users with two contrasting yet cohesive entry points, creating a seamless experience tailored to each audience.
We designed a suite of animated 2D and 3D icons for digital including a collection of information graphics for print and informative documents such as financial reports.
“When considering a re-brand after 10 years, we wanted to work with a partner that could deliver something totally different to what we see everyday in our sector and Analogue did just that! They have created a brand world for us that pushes to a place we haven’t been before, it’s personable whilst still highlights our focus on tech investments.”
The key to the success of this project was creating a contemporary brand that inspires the start-ups it invests in and equally feels credible and trustworthy to their network of partners that provide the investment funds.
THANKS
To Fred and the team at Haatch.
