Squid Game
The much anticipated sequel to SQUID GAME has been released on Netflix and we were lucky enough to create a new line of design capsules, product packaging and iconic character art. Inspired by the childhood games the contestants face, we created a series of fun, playful graphics that celebrate one of Netflix biggest shows.
The Pink Guards, Yung Hee and The Front Man…iconic characters with an instantly recognisable look. We created a set of character art used across a wide range of products.
We rolled out a versatile packaging system suitable for the wide variety of products any Squid Game fan would love to own. Based on the infamous staircase seen in the show, the design system stands out on any shelf and is instantly recognisable.
The design capsules featured a mix of design styles, including an informational graphic aesthetic that reimagined the games as if they were collated in a instruction manual and a more playful, tongue-in-cheek twist that softened the serious tone of the show.
Thanks
A big thanks to the team at Netflix.
