GIANTS
Consumers want coffee that works for them. Giants™ isn’t just any coffee. It’s Coffee 2.0, a performance coffee designed for the future. Each scoop is packed with collagen protein, L-theanine, adaptogens, electrolytes, and more to make you feel incredible.
From bold tone of voice to dynamic packaging and a next-gen website, we built a brand that bridges the intensity of CrossFit with the sleek edge of modern sports fashion.
Born in London, GIANTS™ is an adaptogenic coffee that includes natural functional ingredients giving you peak physical and mental performance.
With its clean, clinical white packaging, bold wordmark, and no-nonsense iconography, the design towers above the competition with a clear statement of intent.
The mission with GIANTS™ was to build a brand that unites a tribe of health-conscious fitness fanatics.
and run with Giants™
THANKS
Huge thanks to Hugh and Theo for trusting Analogue to bring their brand to life.
