REGISTIX
Registix is a reverse logistics company that helps businesses turn excess inventory and returned goods into cash at scale.The challenge was to help the brand stand out in an industry that often feels purely functional. We created an explainer video and website with a bold, distinctive visual language that matched the energy and ambition of its sporting partnerships, whilst making a complex process easy to understand.
At the centre of the project was a fully CG explainer video, designed to show what reverse logistics is and how Registix works. Through custom 3D assets and motion design, we made an abstract logistical system feel tangible and easy to follow. The film connects the problem of excess inventory with the value Registix helps businesses recover, bringing each stage of the process into focus.
We designed and built a refreshed Registix website to house the explainer and bring the same clarity to the wider user experience. Bold typography, product-led visuals and a modular layout created a flexible system whilst retaining the look and feel of the original brand. We combined 3D assets with a clean, structured interface and interactive elements, balancing the physicality of the products with the precision and control of Registix’s operations.
We created a range of 3D product models, from coffee machines to excavators. These assets gave us a consistent way to showcase individual products, the breadth of inventory Registix handles and the brands it works with.
The site guides users through the Registix system, moving from the challenge of excess inventory, through the process of resolving it, to the value recovered. Content, imagery and interaction connect each stage, helping users understand what Registix does and how every part fits together.
JR Motorsports
In racing, every second counts. JR Motorsports partners with Registix because speed, precision, and execution aren’t optional. They are everything.
Read the Press Release
Thanks
to Filip for bringing reverse logistics into our world.