SCOOPS AHOY
From Screen To Table
Step aboard the U.S.S. Scoops Ahoy with this branding & Packaging guide, for the nautical ice cream shop from Stranger Things. We created packaging solutions for the iconic parlour, now enjoyed worldwide and extended the brand into Netflix merchandise.
Services
Creative Strategy
Identity
Brand Guidelines
Packaging
Illustration
Photography
Motion
3D Renders

Ahoy There!
We took the iconic Scoops Ahoy brand from Stranger Things and got it shipshape for the shelves. From refreshing the brand mark to work across a full fleet of products, to creating packaging and retail kits, we built a cohesive system ready to set sail in the real world.









Motion & Photography
To bring the new brand to life, we created hero motion assets and staged a photoshoot that dropped the products right into the world of Stranger Things, from the Scoops Ahoy parlour itself to the Upside Down.







America's favourite place to cool down
We scooped up a capsule collection to launch the Scoops Ahoy brand. T-shirts and show inspired merch dripping with 80s ice cream ad nostalgia, all served with a playful tone of voice straight out of Hawkins.







THANKS
To our freinds at Netflix
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