Sweaty
Betty

Embracing Movement

We partnered with We Are Blood and Sweaty Betty to launch their new FemTech range, creating a series of animated ads and motion graphics that promoted the functionality of the new product line, using their branded ribbon and dynamic typography to flip the script on activewear.

Services

Identity

Brand Guidelines

Illustration

Motion

Fitness That Fits You

We mixed the bold messaging alongside a more fluid type system, where messages followed the form of the models, re-enforcing the range of motion in the FemTech fabric.

“This collection is the first of it's kind"

Dr Helen O’Neill

HERTILITY CEO & FOUNDER