Lazy Oaf
x Converse
What if Converse collaborated with Lazy Oaf?
Living by our Seriously Playful™ ethos, we paused internally to expand our creative horizons and experiment with some of our favourite brands in the pursuit of innovation.
We took Converse’s iconic silhouette the “Runstar” and paired it with the London based independent fashion brand Lazy Oaf, who are known for doing things their own way.
We felt this perfect partnership would have fashionistas seeing stars in their eyes.
The campaign consisted of the conceptual design of the shoe and cleverly crafting visual and brand identity and fully realising the concept through 3D modelling and motion graphics.
For your next campaign we are ready to collaborate. Head on over to our soundboard, have a play and connect!
