Stranger
Things
As Netflix’s smash hit, Stranger Things turned the streaming world upside down. It’s been an awesome journey for us to be part of, helping to promote the last four seasons. From crafting striking packaging and detailed illustrations to designing a wide range of apparel capsules, we’ve had the pleasure of bringing this fan-favourite series to life in exciting and engaging ways.
The assets we created for the Hellfire Club ended up everywhere, they became a cultural phenomenon, from Barebricks to a collaboration with Vans and beyond the whole world was engulfed in Eddie Munson Madness.
After nailing the epic style guide, we unleashed a bold packaging system and other playful Hellfire product development such as spicy seasoned fries and chilli chocolate.
For Stranger Things day 2024 Clarks headed back to Hawkins. The highlight of the release was the reissue of the 1987 Hardware shoe. Hiding in the box is a bespoke illustration that Clarks and Netflix commissioned us to create, based on the original 80s ad campaign with a stranger twist.
– Images courtesy of Clarks
We love being asked to create assets and illustrations to celebrate the frightful festivities from the Upside Down and celebrate our Hawkins heroes!
Thanks
A big thank you to Amanda, Banna and Justine and the whole Netflix team.
