Fell Audio
Challenger brand Fell Audio is a Cumbria-based, family-owned business backed by the 50-year-old specialist retailer, Peter Tyson.
Their aim is to 'disrupt' the market by offering affordable hi-fi separates that are sustainably manufactured in the UK for the modern music lover and promises authentic sound and a solid build quality for affordable prices.






“Their expertise in crafting future-forward brands gave us total confidence, and the results speak for themselves.”




Fell Audio’s designs are inspired by the ‘golden era’ of hi-fi from the 1970s and took inspiration from other UK and Cumbiran based companies such as New Balance, to build a new and iconic brand that is distinctively British.





Every touch point of this project was about bringing together the brand components to develop, design and deliver a precise, slick and integrated brand experience.
We ideated, strategised, and brought the brand to life with a mix of 3D renders, fresh brand identity, dynamic photography, and engaging motion design.
The result of the project is a brand that speaks to the heritage of british design and manufacturing. A brand that represents innovation, quality, uniqueness and heritage with an ear firmly on the future.

THANKS
Huge thanks to Matt and Luke