Jaws 50th

DON'T GO IN THE WATER

Heroing Spielberg’s masterpiece.

Fast-forward half a century, and we were lucky enough to be asked by our pals at Universal to design the official 50th anniversary logo for the biggest shark in pop culture history.

How do you make a 50-year-old shark feel fresh?

Services

Identity

Brand Guidelines

Illustration

Motion

Welcome from Amity Island

To celebrate Jaws turning the big 5-0, we dove into the deep end of cinematic nostalgia and surfaced with a visual identity as sharp as Bruce’s teeth. Our design crew went full fin, illustrating custom artwork that channels 70’s blockbuster swagger with a bite of modern mischief.