Lola Bunny
Lola Bunny steps into a new era: cooler, sharper and ready to play beyond the court. We reimagined the iconic Looney Tunes character for a Gen Z audience, building a flexible consumer product world that brings together sport, style, music and attitude, while keeping the wit, confidence and cartoon energy that makes Lola instantly recognisable.
We’ve been in Lola Bunny’s corner for a while now. So when it came to giving her a fresh new look, we knew exactly where to start. Charismatic and unapologetically cool, Lola was reimagined for a new generation without losing the qualities that made her iconic in the first place. We refined her colour palette, heroed her instantly recognisable silhouette and dialled up her playful, sporty attitude to create a visual world full of personality. Designed with consumer products at its heart, the new style flexes effortlessly across apparel, sticker packs, packaging, digital content and trend-led collections, giving Lola a look that’s as expressive as she is.
Fresh from her rebrand, Lola’s world got even bigger. We evolved the identity into a music-inspired style guide, imagining a Looney Tunes Festival where she’s calling the shots; and firmly on the AUX. Packed with expressive graphics, playful attitude and culture-led styling, the guide opens up fresh opportunities across merchandise, apparel and digital experiences.
Thanks
Thanks to the team at Warner Bros.
*All lifestyle imagery used on this page is for inspiration only and may not be used for any other purpose*
