Paramount

Within the CP world style guides are commonplace to help IP owners guide and control partners in what and what not to do with valuable branding and brand assets.

Often beautifully put together and very informative, there is a limit to how well they can showcase the assets in use. So, to better engage their partners, Paramount asked us to create animated style guides for 5 of their biggest IP’s, Paw Patrol, Star Trek, Avatar - The Last Air Bender, Dora the Explorer and one of personal favourites Teenage Mutant Ninja Turtles.

Fast paced, energetic and immersive, these short show reels hit hard, and create excitement around the endless possibilities of licensing their properties.